Ferrari's long-awaited first fully electric model, reported to carry the name Luce, has reportedly sold out well ahead of its planned 2027 launch, according to IDNFinancials. The development underscores the strength of demand among Ferrari's clientele even as the Italian marque prepares to make its most significant technological pivot in company history.
The Luce has been positioned as Ferrari's entry into the battery-electric segment, a move the company has approached cautiously compared with rivals in the luxury and performance car space. Ferrari has long built its identity around the sound and feel of high-revving combustion engines, and its leadership has repeatedly emphasized that any electric model must still deliver the emotional and performance characteristics associated with the brand. The reported sell-out suggests that collectors and loyal customers remain willing to commit early to a Ferrari EV despite the shift away from traditional engineering, betting that the company can translate its performance pedigree into the electric era.
Ferrari previously unveiled its first EV concept and has gradually shared details about its electrification roadmap, including plans for a dedicated platform and in-house battery and motor technology rather than relying heavily on outside suppliers. The company has framed this approach as essential to preserving the driving dynamics and exclusivity that define its cars, rather than simply adapting an off-the-shelf EV powertrain. Pricing and detailed specifications for the Luce have not been officially disclosed, and Ferrari has kept most technical details under wraps as it fine-tunes the model ahead of production.
The timing of the sell-out, more than a year before deliveries are expected to begin, reflects a broader pattern in the ultra-luxury automotive market, where limited production runs and brand cachet often result in order books filling quickly, sometimes before full specifications are public. For Ferrari, a sold-out status also serves as a strong signal to investors and the broader market that its transition to electrification will not come at the cost of demand or brand value, a concern that has shadowed other legacy performance brands as they electrify their lineups.
Ferrari has previously indicated that electric vehicles will make up a growing share of its range in the coming years, alongside hybrid and traditional combustion models, as it balances tightening emissions regulations with its performance-focused identity. The company's broader strategy includes significant investment in a new production facility dedicated to electric and hybrid vehicle manufacturing. With the Luce reportedly already sold out, attention will now turn to Ferrari's official unveiling and specification reveal as the 2027 launch date approaches.
Source: IDNFinancials
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