Jaguar is apparently not done stirring up controversy. Just days after unveiling a bold new "fearless" and "exuberant" visual identity that split fans into two camps — those who hated it and a few holdouts who claimed to like it, though they're hard to find — the brand's upcoming concept car has leaked online ahead of its official reveal at Miami Art Week. And it looks just as likely to spark debate.
The leaked images, published by Coche Spias, show the car known as the Design Vision Concept in full detail for the first time, after Jaguar had only teased glimpses of it previously. The design leans heavily into pink tones, a striking departure from the brand's traditionally staid image. The car also looks oddly unfinished, with a sparse, minimalist interior and an exterior that appears almost deliberately low-detail, bringing to mind the blocky, low-polygon aesthetic of Tesla's Cybertruck.
Among the concept's most eye-catching features are its oversized grilles on both the front and rear of the vehicle, extremely thin, slit-like headlights, and wheels large enough to look like they belong on a semi-truck. Notably, the car has no rear window at all. It does, however, have something resembling a steering wheel, which counts for something given how experimental the rest of the design feels.
The full set of leaked photos, showing the concept from multiple angles, can be found at Coche Spias. While the Design Vision Concept itself isn't meant for production, Jaguar does have an actual electric production vehicle in development, and that upcoming model reportedly shares some visual DNA with the concept car, though it's expected to be toned down for real-world use.
Between the rebrand and now this leaked design, it's becoming clear that Jaguar's new direction is less about quiet reinvention and more about forcing a reaction. Whether that reaction is admiration or online mockery seems almost beside the point — the company appears to be betting that any attention, even the kind fueling heated arguments on car enthusiast forums, is good attention as it tries to reposition itself for an electric future.
Source: Mashable
See also our earlier piece: JLR Reveals Major Proposals For Solihull Site
