Audi Korea announced Monday that it has surpassed 300,000 cumulative domestic vehicle registrations since its official incorporation, making it the third import automotive brand in South Korea to reach the milestone.

An Audi Korea official said the company has continuously worked to enhance the customer experience since entering the Korean market by introducing innovative products and premium services. The official added that crossing the 300,000-unit mark carries meaning beyond a simple sales figure, representing a history of growth built together with customers and reflecting the trust they have placed in the brand.

To achieve this growth, Audi Korea has run a variety of customer engagement initiatives aimed at expanding touchpoints and offering differentiated brand experiences. This year alone, the company deepened its connection with customers through several programs: "Audi Open House," which gave customers hands-on access to various Audi models and services; "Audi Venture," an outdoor lifestyle initiative; and "Audi Summer Tour," which combined driving experiences with lifestyle events distinctive to the brand.

In celebration of the milestone, Audi Korea is rolling out a new customer appreciation initiative called "thAnk Q," developed in cooperation with its nationwide network of official dealers. The program is intended to share the significance of reaching 300,000 registrations with customers and to express gratitude for the trust and loyalty they have extended to the brand over the years.

Steve Klotty, president of Audi Korea, credited customers directly for the achievement. "Reaching 300,000 cumulative registrations in Korea was made possible by the trust and support of every customer who has chosen Audi over the years," Klotty said. He added that the company intends to keep raising customer satisfaction and building long-term relationships through customer-focused programs and distinctive brand experiences going forward.

Alongside the milestone announcement, Audi Korea continues to expand its market presence through active marketing efforts. Among its recent moves is the introduction of the new Audi A6 45 TFSI Quattro S-Line Black Edition, a sportier and more distinctively styled variant added to "The New Audi A6" lineup. The premium business sedan series originally debuted in the Korean market in April, and the new edition is designed to broaden its appeal within that lineup.

With the 300,000-unit milestone now behind it, Audi Korea appears focused on translating that growth into deeper customer loyalty, using the "thAnk Q" program and its dealer network to reinforce relationships with the buyers who have driven the brand's expansion in the country.

Source: 헤럴드경제

Read our previous article: Audi A4 EV Version Has Been Delayed Till 2029