Lamborghini has pulled the wraps off a new bespoke creation, the Ad Personam KSA Edition of its flagship Revuelto, unveiling the hybrid super sports car at the company's historic headquarters in Sant'Agata Bolognese, Italy. The special edition is the latest expression of the Italian marque's Ad Personam customization program, which allows clients to tailor their cars with unique colours, materials and finishes that go well beyond the standard configurator options.
The KSA Edition name points to a close connection with Saudi Arabia, suggesting the model has been developed with inspiration drawn from the region, or created specifically to cater to the tastes of Lamborghini's growing clientele in the Kingdom. The Middle East has become an increasingly important market for the Sant'Agata-based manufacturer, with Saudi Arabia in particular emerging as a hub for high-net-worth collectors who favour exclusive, one-off builds that reflect personal style and local identity. By showcasing this edition at the brand's home factory, Lamborghini is signalling the importance it places on the region and on the kind of individualized ownership experience that Ad Personam represents.
The Revuelto itself is Lamborghini's first series-production plug-in hybrid, representing a major technological leap for the brand as it transitions toward electrification while retaining the dramatic design language and visceral performance that have long defined its lineup. The car pairs a naturally aspirated V12 engine with electric motors, delivering substantial combined output and placing the Revuelto at the top of Lamborghini's current range as the successor to the Aventador. Its introduction marked a turning point for the company, blending decades of V12 heritage with a hybrid powertrain aimed at meeting tightening emissions regulations without sacrificing the raw drama associated with the marque.
The Ad Personam program has long been central to Lamborghini's strategy of offering extreme personalization, with the division allowing buyers to select from an enormous palette of exterior colours, interior leathers, stitching patterns and carbon-fibre finishes, or even commission entirely bespoke combinations. Special regional editions, like this KSA variant, have become a recurring way for the brand to court specific markets while reinforcing the exclusivity that underpins its appeal to collectors.
While full specifications of the KSA Edition Revuelto, including pricing and the exact number of units planned, have not been detailed, the unveiling at Sant'Agata Bolognese underscores Lamborghini's continued push to deepen its presence in Saudi Arabia and the wider Gulf region, an area increasingly central to the luxury automotive world.
Source: NewsBytes
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