Ferrari's first all-electric model, the much-debated Luce, finally has a price tag attached to it: $560,800. According to Car and Driver, the battery-powered four-door is expected to reach American shores sometime in the second quarter of next year.
The Luce's debut was arguably the most polarizing vehicle unveiling since Tesla's glass-shattering Cybertruck reveal back in 2019. As the first Prancing Horse without a combustion engine, the car was bound to upset Ferrari's most traditional fans, but the backlash went even further than that. Critics took aim not only at its electric powertrain but also at its styling, with some going so far as to compare its looks to the Nissan Leaf.
That comparison became something of a running joke online, fueled largely by the massive price gap between the two EVs. The Leaf starts at just under $30,000, while early estimates had pegged the Luce's price at roughly $640,000.
As it turns out, the final number is lower than expected, though still eye-watering. At $560,800, the Luce comes in about $80,000 below initial projections, but it remains one of the priciest cars on the market today — reportedly the 42nd most expensive vehicle in the world, slotting in between the Rolls-Royce Phantom and the McLaren 788HS. It also costs nearly $130,000 more than Ferrari's other controversial model, the Purosangue SUV, which starts at $438,610.
Despite the criticism over its appearance and electric drivetrain, the Luce brings serious performance credentials to the table. It's powered by four electric motors producing a combined 1,035 hp and 770 ft lbs of torque, enough to rocket the car from 0 to 60 mph in just 2.5 seconds and reach a top speed of 192 mph.
Given those numbers, it's likely that plenty of buyers will be willing to pay the asking price once the Luce officially launches in the U.S. during the first half of 2027. And compared to the sum once paid for the very first Luce ever built, $560,800 might actually look like a bargain.
Source: Robb Report
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