Audi has announced plans to build its first production facility in the United States, choosing Georgia as the site for a $4 billion investment expected to create roughly 4,500 jobs. The move marks a significant expansion of the German automaker's global manufacturing footprint and its deepest commitment yet to the American market.
The new plant will be located at the Middle Georgia Mega Site and will have the capacity to produce up to 200,000 vehicles annually. Construction is slated to begin in 2027, with actual production starting in the early 2030s. Once operational, the facility will build premium SUVs designed specifically with North American customers in mind.
Audi selected Georgia for the project citing the state's combination of a construction-ready site, a skilled labor pool, an existing network of automotive suppliers, and solid logistics infrastructure. The Mega Site also offers room for the plant to expand further down the road.
Gernot Döllner, Chairman of the Board of Management of AUDI AG, framed the decision as part of a larger ambition to grow Audi's business in the U.S., not just add a factory. He said the company recognizes it hasn't yet tapped its full potential in what is the world's second-largest premium auto market, and that building a stronger American presence will require better products, a more competitive local production base, and a stronger brand.
Gerd Walker, the board member overseeing Production and Logistics, said starting a plant from scratch gives Audi the chance to rethink its manufacturing approach, build in efficiency and flexibility from the start, incorporate new technology, and cultivate a local supplier base aimed at setting a new standard for premium vehicle production.
Georgia Governor Brian Kemp welcomed the announcement, calling it another milestone in the state's track record of attracting major global manufacturers. He said the partnership with Audi would generate long-term economic benefits and help open new opportunities for Georgia communities while contributing to the next era of American auto manufacturing.
Audi executives also positioned the investment as a strategic move to diversify its global manufacturing base. Manfred Döss, Chairman of the Supervisory Board, said expanding into North America will help balance Audi's international operations and reduce the company's exposure to trade and currency fluctuations tied to relying heavily on European and Chinese production.
Despite the new U.S. investment, Audi emphasized that Germany and Europe will remain central to its operations, continuing to serve as the core of its engineering and manufacturing expertise. The Georgia plant is intended to complement, not replace, that foundation—establishing North America as a third major pillar within Audi's production network, alongside Europe and China, as the company pursues long-term, sustainable growth.
Source: MotorBiscuit
See also our earlier piece: Audi's New A2 e-tron Brings Premium EV Pricing Down to Earth
